Embodying what we are with taste, ease and authenticity. Feeling good here and anywhere. These are the principles of Soeur,
a French women’s ready-to-wear label founded in 2008 by two sisters, Domitille and Angélique Brion, a complementary duo
driven by a desire to dress women of all generations. They draw on their memories,
their travels and a quintessentially French notion of style to create delicate, accessible and comfortable collections in timeless colours.
“SOEUR IS A WARDROBE THAT BLURS THE LINES, AN OPEN-PLAN WARDROBE,
WHICH BORROWS FROM MENSWEAR FOR AN EVER MORE FEMININE ALLURE. THESE ARE
PIECES THAT EXPRESS A MODERN AND INSPIRING VISION OF FEMININITY: SINCERE,
SENSITIVE, ELEGANT, INCLUSIVE. STYLE EXISTS INDEPENDENT OF AGE. I WANT
EVERYONE WHO DRESSES IN OUR DESIGNS TO FEEL UNDERSTOOD AND VALUED. »
Domitille brion, SOEUR CREATIVE DIRECTOR.
Timeline
2007Creation of the Soeur brand by sisters Angélique and Domitille Brion.
2008Opening of the first boutique at 88 Rue Bonaparte in the 6th arrondissement of Paris.
2016Opening of the first international boutique in Brussels and opening of the first in-store boutiques at Le Bon Marché, BHV and Galeries Lafayette.
2018Launch of the Frères capsule collection for men for the brand’s 10th anniversary.
2020Opening of our first point of sale in the UK.
2021Opening of our first points of sale in Spain and South Korea.
2022Launch of the Objects line.
2022Soeur advertises in the metro, on buses and newsstands with a series of poster campaigns in Paris.
2023Soeur counts 48 stand-alone boutiques, 450 wholesale locations and 200 employees.